Brand Strategy for Service Professionals & NON PROFITS Who Target Affluent Consumers


CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

WATCH THE 30-SECOND ELEVATOR STATEMENT VIDEO

Facilitating word-of-mouth advertising is the most cost-effective strategy to develop new business.  Every business and professional practice can benefit not only by more referrals from satisfied customers, clients or patients, but also from their families and friends. 

Regardless of the demographics or psychographics (mindset) of your target market, or the size or type of your business or professional practice, the same fundamental principle applies: To accelerate sales and referrals it is imperative to make it as easy as possible for OTHERS to convey your extraordinary promise of value to OTHERS quickly like in a 30 second elevator ride. If you are not clearly communicating your unique value proposition as your core marketing message, how can you expect others to effectively spread the word about you or your company?

We Are Here To Help You Create Buzz!

First, we distill to its essence what makes you different and better than your competition. Then we ensure that all of your business development channels, including your website, your social media presence, digital and print ads, direct mail and print materials are aligned to your singular core message. Based on the scope of your project and the category of your business we expand our team, as needed, to include collaborative partners who are experts in their fields. Creating buzz-worthy strategies that spark word-of-mouth advertising is our expertise.


PROFESSIONAL PRACTICES

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Thank you Napa Consultants, Int’l for bringing the unique promise of value of our entrepreneurial coaching firm into sharp focus and completely refreshing our brand. I appreciate your professionalism and your patience. I love our new website.

—Patty DeDominic. Owner, DeDominic & Associates, Inc


Every professional practice can benefit not only by more referrals from satisfied customers, clients or patients, but also from their families and friends. 

  • Business Coaches & Consultants

  • Health & Wellness Professional Practices & Clinics

  • Real Estate: Brokers, Agents, Developers, Mortgage Brokers, Construction Companies

  • Financial & Insurance Services

  • Legal & Accounting


Some of Our Other Accomplishments in the Field of Professional Practices:

  • Helped to double the practice size of a gastroenterologist by developing the methodology for effectively expanding the pool of referring physicians

  • Trained physicians in the use of our life coaching techniques

  • Consulted in the development of a seminar on teamwork for physicians in hospital emergency rooms

  • Significantly increased the practice size of a cardiologist through more efficient referral marketing

  • Developed the branding, brand strategy and messaging for a home health care firm that consistently increased sale leads and lead conversions

  • Assisted in the marketing of the Napa Pain Institute, a national leader in pain management

  • Branded a dentist based on her unique family practice style, making it easier for her patients to refer her

  • Advised several chiropractors on referral marketing


Visit our Blog

Launched in 2008 for those companies and professionals whose target market is affluent consumers, the Language of Luxury blog explores the ins and outs of luxury brand strategy and the best ways to spark word-of-mouth advertising.


CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

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