ONWARD & Upward
As serial entrepreneurs and inventors Ron & Alexandra Seigel emerged as the leading brand strategists in luxury real estate soon after founding Napa Consultants, International in 2002. They reached the pinnacle in this field as advisors to another power couple who live and work in one of the wealthiest community in the world, Ocean Reef, a private club in Key Largo, Florida. This has been an ongoing assignment. (See the Case Study).
Our new Chapter
Building Lasting Customer and Fan Relationships
Around High-Value Collectibles and Live EventsBuilding Lasting Customer and Fan Relationships
After two years of R&D, Ron and Alexandra co-founded BEEEP LLC in 2026. We are creating the trusted engagement ecosystem for Passion Assets—high-value collectibles from gaming, entertainment, music, comics and sports. By combining engagement signals from scans of authenticated collectibles and live fan interactions, BEEEP creates value for partners today while generating increasingly useful market intelligence over time.
Once considered niche memorabilia, these objects now command trophy-asset prices, with record sales reaching eight figures.
ABOUT RON & ALEXANDRA SEIGEL
Ron and Alexandra Seigel are the managing partners of Napa Consultants, International and Co-Founders of BEEEP. They are serial entrepreneur and inventors of a patented digital advertising methodology in travel commerce. In the 1970's they taught over 100 weekend courses on building high-trust personal and business relationships that were accredited as continuing education in psychology at UC Berkeley and the University of San Francisco. They provided thousands of hours of personal and professional coaching for private clients and developed a coaching training program, based on their proprietary methodology, for a major international personal development firm.
In the 80's and 90's the Seigels owned a commercial real estate firm in Beverly Hills, specializing in sales and leasing for the high-end retail and entertainment industry sectors.
They then emerged in the new millennium as the leading brand strategists in the luxury real estate industry working internationally with developers, professionals, and independent firms who were bent on becoming market leaders.
Ron & Alexandra Seigel
When Alexandra had a stroke in 2022, Ron authored the book, Enlightened Caregiving For Men Who Care. Alexandra is quite active in BEEEP as an advisor. We call her “The Oracle”.
Image by Neide José Paixão