LUXURY REAL ESTATE MARKETING: Scope of SERVICES

THE PROCESS

Whether you are a luxury real estate company, team or agent, we begin with a discovery process to fully understand what makes you different and better than your competition. Here is how the process works:

We assess what you can do better than anyone else in your marketplace based on your particular background, your talents and core competencies, your values and your personality. Companies actually have personalities, too!
Then, we identify an uncontested or underserved market niche that you can dominate with our proven strategies. The entire purpose of brand strategy is to develop a plan of action that empowers you to achieve top-of-mind status in your niche, to become the company, team or agent that is thought of first and is referred most often.
We profile your ideal client and articulate your Unique Promise of Value, while developing your distinct “Buzz-worthy” Brand Story.
Next we create your new Brand Identity that can be used online, in print, (on yard signs and building signs if needed), and in your chosen marketing materials. We also establish your Brand Guidelines. Optionally, we create a new, custom website that becomes your silent salesperson, a tool that helps you capture leads and makes it easy for others to refer business to you.