Mind share precedes market share. This is one of the most important laws of marketing. What is mind share? It is a hold on your target market's attention that is attained with a smart brand strategy followed by a remarkable marketing campaign. In other words, those you market to are acutely aware of your existence and remember you.
If you want to be the company or professional who your target market thinks of first and refers most often you must achieve top-of-mind status. It takes continuous smart, creative marketing to stay top-of-mind in your marketplace.
One cannot slack off and take a break from marketing, because your target market will quickly forget you. Maintaining mind share is therefore the key, if your aim is to retain market share.
Achieving top-of-mind status requires the right strategy.. Creating buzz-worthy strategies that spark word-of-mouth advertising with the ultimate aim of gaining and sustaining market share, that is our expertise.