Luxury Real Estate Marketing: America’s Luxury: Warm, Welcoming People

It is a luxury to live in America, and in the spirit of celebrating America’s birthday, we are sharing with you some of the most quintessential places and people we have experienced in our recent travels to our clients marketplaces.  The definition for quintessential: is representing the most perfect or typical example of a quality or class.  This is also in our opinion one of the facets which defines luxury.

Captain Stannard House

Country Inn in Westbrook, Connecticut

This is where we learned from Jim and Mary Brewster (the owners of this wonderful bed and breakfast), this sentence, “We cannot wait to spoil you”.  And they were true to their words.  If you read our blog, you probably saw   the picture of the tasty brownies treats on the dresser.  Breakfasts were delicious, and the common areas comfortable and inviting.  The House has been lovingly restored, and the work was done by an architect who specializes in restoring and building homes that are a 100 years old. 

After dinner, we spent the evenings in the living room on comfortable leather couches catching up with our correspondence.  We felt completely at home.  The Stannard Inn is located one block from the beach, where the Atlantic meets the river.  We came in strangers and we left as friends, and that is one of America’s luxury traits—warm and welcoming people.  We are looking forward to our next visit.

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Marketing Luxury Real Estate: The Luxury of Putting Life Back into the World

What would you do if you won the lottery and the money took care of all your needs?  What would you do with the excess funds?  Would you leave a legacy for others to enjoy?

“The relation with the world that I want is to be putting life back into the world, rather than taking life out of it.”—W.S. Merwin

U.S.  Poet Laureate and two time Pulitzer winner, W.S.  Merwin decided to grow a forest of palm trees on 19 acres of officially designated wasteland on the north shore Maui, Hawaii. He has gathered palm seeds from various botanical gardens worldwide. 

The forest has been grown sustainably with recycled water, and solar energy. Within this windswept region of microclimates various specimens of palm are thriving including a rare treasured palm from Reunion Island in the Indian Ocean.  Mr. Merwin remarks “I know nothing about Reunion Island, but where a tree grows you have a place.”  Botanists have actually catalogued over 2500 species of palms trees globally.

His love of trees began at a young age, Mr. Merwin remarks, ‘My father was very repressive.  As a child I didn’t trust the feelings of pretty well anyone except my mother.  But I trusted the tree in the backyard.  We were friends.  If I could talk to it, it would talk to me.  But I did not know how”.

“Later in life I was talking to the biologist, E.O. Wilson about that, and he said talking to trees was not silly at all. “The trees gene code is much older than yours,” he said, It’s not withholding anything.  If you know how to talk, it will tell you everything you want.” 

The Mervin Conservancy is his legacy.  Check out the web site and the video as Mr. Merwin takes you on an enchanting tour of the forest.

“In between twenty-five or thirty years I have planted about 850 species of palms, and at least four or five times that many actual trees. I have had no map….We both hope that the whole of this land can eventually become a palm sanctuary. Just being here, with the garden, the `palm forest,’ all around us, day after day, I think has taught me a great deal.” —W.S. Merwin

What will your legacy be?

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Marketing Luxury Real Estate: The Luxury of Simple Pleasures

One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose home sold in the mid price range, our clients are concerned that they may come accross as too pretentions or aloof.  Inherent in that concern is a misconception of the meaning of luxury, because it is often associated with elitism and conspicuous consumption, whereas we firmly believe that this is a limited perspective because there is luxury in simple pleasures, for example, the luxury of tasting the first crop of sweet corn.

Corn on the cob is a quintessential American food of summer.  The first crop is here at our Farmers' Market in Santa Barbara, It reminds us of Richard Rodgers' song, Oh, What A Beautiful Morning, from the quintessential American musical Oklahoma, written in 1943.  Here is our favorite excerpt about corn.

There's a bright golden haze on the meadow,
There's a bright golden haze on the meadow,
The corn is as high as an elephant's eye,
An' it looks like its climbin' clear up to the sky.

Chorus:
Oh what a beautiful morning,
Oh what a beautiful day,
I've got a wonderful feeling,
Everything's going my way.

HAPPY WEDNESDAY, WE WISH THAT EVERYTHING IS GOING YOUR WAY

Cheers, Ron & Alexandra

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