What’s in a name? Everything if you wan to reach the right market and assures yourself of longevity . Not so long one of our favorite stores sent us an email letting us know which brands were on sale for the week. Picture above is one of the brands that caught our branding eye.
Although we make sure that whatever we purchase for our nourishment is organic, and by virtue of that non GMO, this brand lost its appeal by adding the “slang” version of Killer to their brand name! And by choosing the color red, the imagery of blood would definitely be associated with it.
With that they lost our. patronage, and there are dozens of great great that are organic in every grocery aisle. With all due fairness after looking at their website, they do great work in the community, and we appreciate that.! With that name, they lost our patronage.!
“The beginning of wisdom is to call things by their proper name.”
Confuscious
What do you think?