"The rose is without 'why'; it blooms simply because it blooms. It pays no attention to itself, nor does it ask whether anyone sees it."
~ Angelus Silesius
Angelus Silesius, born Johann Scheffler and also known as Johann Angelus Silesius, was a German Catholic priest and physician, known as a mystic and religious poet. Born and raised a Lutheran, he adopted the name Angelus and the epithet Silesius on converting to Catholicism in 1653. Wikipedia
This quote describes perfectly what makes a brand stand out. I happen to find it as I was looking for rose quotes as this rose photo pictured above caught my attention. A good brand is obvious, and needs no hoopla, explanation or justification for its existence...
It is daunting task for many to reach this goal, as one our recent commenters stated. It is doable. It may be difficult for some, because one has to shed all the preconceived notions, opinions and inculcations of many well-meaning souls.
Happy Wednesday!