Monday Musings: Where is the Beef or Differentiator?

One of the most important aspects an ad should emphasize especially when launching an a new product or service is the beef --- their differentiator. (Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands.) from their competitors.  

The ad is beautiful, well directed and you will no doubt be humming the song from Frozen, "Let it Go" after viewing the new Audi ad for their electric car. Their emphasis is on sustainablity via an electric car!  How do they differ from Tesla in the luxury market if that is their target market?  Tesla is all about sustainability, as are many electric or hybrid cars like the Prius which was ahead of its time many moons ago.

When creating a marketing campaign on line, video  or any other form, remember to include what sets you apart from your competition.  Other wise it is more same-o, same-o, oh, oh!!