The clearer your marketing message is, the easier it is for your intended customer to respond and give you call. When the message is baffling, very few will take the time to figure your message out, unless they are related to you.
As we were heading down to Salt Lake City from Park City, (pictured above) is a van that was in front of us. Both Ron and I were were trying to understand the message. What was the relationship between the Serenity Spa by Westgate, and the Edge Steakhouse? Why were they represented on the same truck?
And like many who are baffled by mixed messages, we chose to ignore after we took a picture for a branding moment post, passed the truck, and turned our attention elsewhere!