Branding Moment: Is This Brand too Bland Or Just Right?

We have always been of the opinion that one size fits one size. Each one of us is one size, Our method is to custom fit a brand to its function, to its market, and the individual, team or company. At that point, it resonates with its intended marketplace and communicates the message clearly. That is the criteria!

Our first impression in seeing the back of the truck (pictured above) was, what is being presented and who is Gavin Roy? Do we care to find out? If we were not in the branding business, we would not have noticed the truck or investigated it further.

It took a bit of maneuvering on the freeway, however, we managed to get a side shot that revealed the six part business as pictured above. The business seems to be focused on parties or large events. Where is the fun? Where is the phone number? 

 We applaud the script font for the initials. That offers a  hint of pizazz/fun.  

 What is your opinion is this brand bland or just right?