In the Summer of issue of Net-A-Porter, Michael Kors who declared himself as owning the category of "Affordable Luxury" published this ad. We see it as an oxymoron (a combination of contradictory or incongruous words (such as cruel kindness) broadly : something (such as a concept) that is made up of contradictory or incongruous elements.)
Affordable luxury cannot possibly include a private jet. The cost of operating a Gulfstream is $3,822.00 per hour. Be careful when making a statement about your brand that contradicts your unique concept, If you are in the luxury real estate marketing arena be sure your presentation materials are spot on your brand.