Branding Moments With Print: Enchantment Realized-Objects Come Alive!

In yesterday’s post we discussed the windows of Hermes in Beverly Hills.  And the picture above is part of their print campaign.  It suggests enchantment, magical moments, and dreams realized.

We marveled at the concept and the genius it took to create this fantasy world on a piece of paper.  There are so many subtle details: the orange brand color featured in the horse mounting aid (pictured on the left), and the stirrup shaped perfume bottle Galop d’Hermes, galloping away with an invisible rider.  This is no doubt a salute to the brand’s origin as saddle makers to royalty!

With this play on magic, they are reaffirming their luxury standards, and why they rank as one of the best global luxury brands.  When objects are well made, they have a pleasurable quality as you touch them or wear them.  You can feel the craftsmanship and revel in it.  And that is enchantment realized!