When search engine marketing and social media marketing first gained traction, pundits touted it as a “river of gold” for luxury real estate marketing professionals. The gold rush commenced and Google became its pied piper and the rule maker of the game, dangling a powerful carrot in front of agents. Actually, it was the holy grail of real estate that they used to seduce an industry: buyer leads generated online without ever having to leave your computer.
A colossal amount of money has been poured into optimizing real estate websites. Real estate professionals have spent countless hours hiding behind their computers in order to make connections with people online, instead of meeting face-to-face.
Sure there have been many big winners at this game. But, without witnessing winners in Vegas the gambling allure would not be as potent for the majority, who are losers or marginal winners, at best.
This is a wake-up call for those luxury real estate marketing professionals who are still addicted to the notion that business is going to flood in while hiding behind your computers and mobile devices. REAL ESTATE IS A HIGH-TRUST RELATIONSHIP GAME! The more high-trust relationships you create the more money you make because people refer business more consistently than Google does. Whoever, creates the most high-trust relationships, wins!
SO, GET UP OFF OF THAT “THING”. COME OUT OF HIDING. GET OUT THERE AND MEET MORE PEOPLE!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.