Photo Courtesy of Microsoft
Employing Virtual Reality headsets to meet clients and show properties is not just a future concept; the future is already here. But, do not panic! Instead of jumping on the bandwagon and falling prey to F.O.M.O. (Fear Of Missing Out), consider this as an opportunity to differentiate you and your company by doubling down on the tried and true fundamentals of luxury real estate marketing: Face-to-meetings and masterful in-person property showings.
Recently, the Beverly Hills Conference and Visitors Bureau (BHCVB) worked with a trend forecast agency to assess the current landscape and future trends of the luxury market. While they acknowledged the importance of the digital they saw another important trend: A “Digital Bubble”. Luxury consumers are getting weary of digital and social media fatigue is setting in.
The trend that they call, “Luxury 3.0”, indicates that traditional luxury will come full circle. According to Julie Wagner, CEO of BHCVB, high net worth consumers are “seeking out more original and authentic experiences that can’t be seen or bought online”.
So, before you rush out to be the first or the last luxury real estate marketing professional to use VR headsets for meetings or property tours, take a deep breath. Do not fall prey to F.O.M.O. Strengthen your fundamentals of superlative in-person service. In doing so you may also avoid making you and your clients nauseous.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.