If you follow our logic of our previous post, that marketing luxury real estate is really a matter of pricing the home correctly, you will see that there is very little strategy involved here beyond a pricing strategy. When motivated sellers are willing to price the home correctly, and the property is exposed to the max a qualified buyer will eventually show up.
So, what then is marketing strategy? First you need to know the goal of marketing. Then you need to know how to get there in the soonest time frame.
Strategy is calculating how you can attain top-of-mind status for listing luxury homes in your marketplace, and swiftly leave your competition in the dust (your goal).
The more focused you are and the faster you can convey that your value proposition is superior to your competition, the faster you will reach top-of-mind status among your entire potential referral base. It is your CERTAINTY of your extraordinary promise of value that gets customers chasing after you instead of you changing them.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.