For those of you who are concerned about how much information Google has been collecting about you this should be good news. Prepare yourself for an eye-opening experience!  Go to https://myaccount.google.com, log in and see everything that Google knows about YOU and what you now can do about changing all that.

It appears that Google is being proactive by providing you with access to what heretofore was behind the scenes. In light of their potentially costly European lawsuits and mounting global concern about privacy, this was a very practical move on their part.

After viewing your account you will understand why there is so much concern. If you want to change your privacy protocols and delete past content be sure to be thorough as you go through your options.

Here is what was most alarming to us.  From your new dashboard, you can now easily download ALL of what Google knows about you including contacts, email, and calendars, browsing history, bookmarks, on and on. That means if someone were to obtain your Google password they could gain all of that info from anywhere in the world.

We were shocked to see that Google had kept track of every You Tube video we had ever searched for and searched for and watched while logged in. While we had nothing to hide we promptly deleted all 250 of watched videos and turned on the no-tracking feature for this. 

Google knew that we were in Boston in May and from which device we accessed our account. Add that to an exchange of email via Gmail, the web pages we visited during that time, what browser we used, and the people we interacted with the most over one “free” Google service or another (all of their detailed contact information could be viewed as well).  

We love Google search; it is an essential tool. We would gladly pay a subscription fee for its use if it were ad-free. But, as for all other Google services, we have decided to opt out and replace them with paid private services.

It is not just that they watch every move you make. It is what they can extrapolate by cross-referencing all that data to better serve you [and their advertisers, of course].

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.