Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable and this includes your presentations materials. In Boston, on our first day there, we went on a walk revisiting the area where one of my best friends (Alexandra) lived.
When we returned to the hotel, we took a different street and discovered L.A. Burdick Chocolates. They are known for their Single Source Collection showcase from different countries where chocolate is produced.
We selected the Venezuela region, because it is one of our favorites. The cacao content is 80%. Single source chocolate is akin to estate wines, where the wine is made from grapes grown on the estate. This is a growing trend in chocolate production.
Like estate wines, it is priced higher, because it is not blended with other chocolate. It retains the essence of its terroir, (the natural environment in which the chocolate is grown, and the taste resulting from the soil composition in which it is produced).
We were also impressed by the packaging, which differed from all other chocolate packaging we have seen. This one was remarkable as was the taste!
Are you marketing yourself like fine chocolate?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.