Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable which includes your presentation materials. These need to stand out and communicate your identity and its congruency with your target market.
This morning we took some time to do various errands, and some shopping for our upcoming trip. We were delighted to see that one of our favorite stores from New York, Henri Bendel, had opened a small boutique in the Westfield Center in Woodland Hills. We were both attracted to the bright display of merchandise, and the striped white and chocolate walls, which was even carried out on the chandelier shades. Notice the display table with the polka dot border in the photo above.
We bought a gift, and the wrapping was delightful. It shows the congruency that this luxury brand has and maintains beautifully. P.S. The service was superb!
Is Your Brand Package Remarkable and Reflective of Your Strategy?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.