When adapting new technology in luxury real estate to your website, it is a good idea to consider the end-user. There is no doubt that drone photography is impressive and the effects that can be created are comparable to films made for I-Max. However, will your buyer or seller want to see the effects every time they visit your site?
In viewing a real estate site with a home page that had beautiful drone videos, one of our friends remarked that he would need a Dramamine to continue viewing the site. He would not go back to that site.
Will using drone photography in a listing video be the deciding feature that will win you the listing? Who needs to be impressed, the buyer or the seller?
There is no doubt that the aerial view of a large estate, a ranch, or a waterfront property is impressive. How often, does a buyer make a decision to buy a home based on aerial views? How important is it to the seller to have his/her home photographed in this manner? Do the sellers get bragging rights when talking to their friends, that their agent used a drone?
If you are going to use drone photography hire a professional, and make sure it is legal in your area. However, do not get caught up in the drone syndrome just to appease sellers, and pass the Dramamine!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.