As we have been sharing the series on how to dominate your niche, we are getting many comments essentially asking, “How do I Find My Niche?” Here is one aspect to finding one’s niche.
The first one is what we call the broader perspective, as if you were viewing the possibilities from the International Space Station. This is known as outside in thinking, or viewing real estate from the client’s perspective. From that viewpoint, what is something that is missing in your real estate community? What or where are the needs not being met? That is known as the under-served marketplace.
Naturally, this takes time, focus, and dedication: you have to study the trends, the demographics, and the psychographics of your market place, as well as all the current trends and influences of the world at large on your market place. You have to be well versed in every aspect of what is happening. This is when the obvious is revealed. “Nothing is more deceptive than an obvious fact.” Sir Arthur Conan Doyle, author of Sherlock Holmes.
If you recall our series on the Lark Restaurant, they looked at what was missing from a restaurant goer’s perspective in the Santa Barbara restaurant scene. They are catering to what was an under served market place. Understanding this concept is what made Cirque du Soleil, Yellow Tail Wines and Apple a resounding success.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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