We are always amused when an individual or company peruses our portfolio of luxury real estate branding and website design asks us: "Which one of these designs are your favorites?" Invariably our answer is all of them, because our goal is to represent the individual or company, as well as their marketplace.
What is design? We like Steve Jobs' words on the subject: "Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."
So how does a brand work? A brand has to resonate with the target market by standing out in the sea of sameness, and fit like a glove based on one's personal preferences. A brand is developed based on a fundamental strategy that, if consistently applied will bring top of mind status. So, the criteria is: Does the brand work to accelerate the pace at which you achieve this result?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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