Luxury real estate personal and company branding is truly an art. At its finest, the result is something exceptional: a complete brand package that just stands out and stays in your mind long after your first impression of the brand.
To get inspired about creating a brand package for yourself or your company Look for evidence of innovation, creativity and brand packaging IQ when new companies in other arenas first launch in your area. Here is an example of a new local brand in the Santa Barbara area that has its branding act together.
BRAND NAME:
Crazy Good Bread Company has selected a catchy brand name that is hard to forget. That is very important first step. But, if you are going to go out on a limb and describe the quality of your services within your brand name you had better live up to your claim. This company’s breads are indeed, amazingly good!
SLOGANS:
Catchy slogans reinforce the catchy name:
“Share the Love. Then Spread It with Butter”
“Bliss Disguised as Bread”
DISTINCT PRODUCT LINE
Like wines, they refer to their “bread varietals”, here are some:
Lavender, Lemon or Walnut Country Loafs
Chocolate Black Pepper, Orange Chocolate
Fig Masala
Rosemary Olive
PHYSICAL PACKAGING
The company’s packages are consistent with the theme of fun and adventure with bread. See the image above.
MAKE GOOD ON YOUR UNIQUE PROMISE OF VALUE:
Crazy Good Bread Company also has the best French Baguette and croissant in all of Santa Barbara County. As frequent European travelers, we are very tough customers to please when it comes to these particular items. They truly are crazy good! A very clever feature is offering a sampler, which is three smaller loaves of different varietals baked together.
Taken all together, the brand name, the slogans, the distinct product line, the physical packaging, and also making good on their promise of value, Crazy Good Bread Company has the complete brand package. Best of all the fun experience of shopping at the store and the excellent service provided by store manager, Lisa, demonstrates the overall integrity and the passion that the owners obviously have in their new company. It makes you want to spread the love, so you, too, can spread the butter!
Do you have the complete brand package in your luxury real estate personal or company branding?
Written by Ron & Alexandra Seigel-
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