Luxury Real Estate Marketing: Is Your Brand Current, Fresh and Visible?

It is important for luxury real estate marketing professionals to keep their brands current, fresh and visible. Here is an example from Dom Perignon. This photo we shot at our local wine store is the Dom Perignon Andy Warhol edition. This edition of the 2002 vintage features Warhol-like colored labels. Andy Warhol is best known for his portraiture of pop icons/culture like Marilyn Monroe, Liza Minelli, the Eight Elvises as well as Campbell soup cans. He is also known for coining the phrase, "In the future, everyone will be world-famous for 15 minutes."

In one fell swoop, Dom Perignon has made itself visible, current and fresh! Certainly, Dom Perignon continues to have its moments of fame that have lasted many years and will continue for many years to come. What can you do to be current , fresh and Visible and insure that your moments of fame go beyond 15 minutes?

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