We are excited by the great feedback received on our new article series, highlighting 50 Top Luxury Real Estate Markets in the USA. For each of our articles we interview many of the top agents in the area and get their take on the positive aspects that make their marketplace distinct. We also showcase their high-profile luxury listings that can instantly be viewed in a slideshow within the article. Some of the recent markets we have covered include the South Central Coast of California (Santa Barbara, Santa Ynez Valley and the Channel Islands), the Hawaiian Islands and Park City / Deer Valley, Utah. Many have asked, “Why did we launch this series?” Here is our answer.
First, for consumers, we wanted to shine a positive spotlight on some of the best marketplaces in the country because there are some outstanding opportunities out there for qualified buyers. Secondly, we wanted to inspire our luxury real estate marketing professionals in our audience. The inspiration comes from their peers, the ones who are not only surviving under current market conditions, but are, in many cases, thriving. Thirdly, we believe that when you can be inspired by the success of others without feeling diminished yourself, that your own success is right around the corner.
Lastly, through all of our research in the realm of luxury goods and services, we have noticed that, intrinsic value vs. getting approval from other for status purposes, is the focus of high net worth consumers more so now than prior to the recession. Generally, they are much more discerning now when it comes to paying a premium for luxury. Therefore, we have strived in our articles to bring out the intrinsic value such as natural settings, the tangible and the intangible aspects that come with living in the most desirable luxury real estate markets in the country.
Thanks to our media and syndication partners, the Language of Luxury (LOL) reaches over one million readers. It is syndicated on 25 channels including many of the finest luxury real estate publications in the world such as Dupont Registry, Unique Homes, Luxury Homes Magazine, Ocean Homes and LuxuryRealEstate.com. LOL (lLanguage of Luxury blog) also appears on other real estate specific media including Active Rain, Proxio, Broker Agent Social, Real Blogging and NewsGenius . Together, our hope is to remind luxury real estate marketing professionals, worldwide, that the old real estate adage, “location, location, location” still holds true. Perhaps over-inflated prices have disappeared to a greater or lesser degree, which is obviously more advantageous for buyers than sellers. But, there still is intrinsic value in great locations!
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