Luxury Real Estate Marketing: Romancing Your Marketplace

As a luxury real estate marketing professionals you can steadily increase readership of your blog by expressing your personal views about what it is like to live and play in your area, your local marketplace. Expressing your voice, your viewpoint is what will make your blog interesting and will attract your readers to do business with you. People like doing business with people like themselves. It is, therefore, important to express your personal point of view so other with the same values can identify with you. We call this “romancing your marketplace”. Here is an example.

One of our favorite attractions here in Santa Barbara County is the Carpinteria Salt Marsh Nature Park. The park encompasses 110 acres of prime ocean front land, and is reserved as a sanctuary for rare and endangered plants, birds and wildlife. It is located within a few blocks from our home. The trails of the salt marsh, that we love exploring, meander through the estuaries that lead to the beach.

Chaparral Mallow

This Sunday, as we walked to the beach, we saw a blue heron preening his feathers, a snow white egret fishing on the banks of the waterway, a couple of cottontail bunnies hopping along our trail, and a family of mallards gliding on the water. One of the paths was bordered with a riot of pinkish purple blooms on silvery bushes called chaparral mallows, which are native to the California seaside. On Saturday mornings, there are docents present for those who like guided tours.

The reason potential clients and referral sources follow your blog is because it speaks to their interests and values. The connection and often the referral happens when they find out that you love wildlife, nature walks or the environment too, not necessarily when you tell them about the latest real estate statistics.

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