Luxury Real Estate Marketing: Follow That Poodle! — Napa Consultants, International

As a luxury marketing professional one of the great ways to promote your marketplace is to report on the local festivities. For example, we are planning to go to the Annual French Festival in Santa Barbara, Saturday and Sunday, July 17 & 18 (Bastille Day Weekend), from 11 a.m. to 7 p.m. in Santa Barbara's Oak Park. This is the 23rd annual event, and they are expecting over 20,000 people to attend. Admission is Free.

Some of the highlights include, a poodle parade, French chefs preparing typical French delicacies both savory and sweet. French beer and wines as well as champagne will be available. Also, former French colonies will be represented such as Vietnam (French Indochina) as well as Morocco and French Polynesia.

Forty acts on three stages will feature continuous entertainment of music, dancing (can-can), as well as cabaret style (Edith Piaf) to name a few. If you love anything French, it is a great opportunity to meet people, join a French speaking club, and learn about interesting trips to France. There will be a drawing to win a trip to Paris or Tahiti.

Another way to promote YOU is to be a sponsor for one of these events. The sponsors are always promoted and appreciated by the organizers who have large spheres of influence and may become your ardent referral sources. Or, you could always volunteer to help at the event.

So, follow that poodle and get involved in local community events. It is fun and also good for your luxury real estate marketing practice.