Luxury Real Estate Marketing: The Power & Luxury of Laughter

Having a sense of humor and being able to laugh easily is a must for a luxury real estate marketing professional. Given the nature of the business which often involves a life changing decision and the myriad of emotions that accompany this decision it is important to sometimes bring relief to a tense situation by introducing a lighter side. The importance of laughter cannot be underestimated.

When something is both rare and desirable it becomes a luxury. Laughter is a luxury regardless of economic conditions. Being joyful is the state of abundance. That is why we love the idea of emphasizing LOL (a.k.a. laugh out loud) as the abbreviated version of the Language of Luxury.

“Your sense of humor is one of the most powerful tools you have to make certain that your daily mood and emotional state support good health.” ~ Paul E. McGhee, Ph.D.

Laughter also creates bonds in teams. Teams who share a familiar joke (“you had to be there, to appreciate how funny it was!”) perform better in stressful situations. Emotional laughter releases beneficial hormones which help you maintain a positive attitude.

“Against the assault of laughter nothing can stand.” Mark Twain

As grownups, we tend to be serious, and even those who feel they have a great sense of humor are not laughing enough. A recent study revealed a startling fact. Children up to pre-school age laugh about 300 times a day. Adults on the average laugh about 15 times a day.

An Indian physician from Mumbai, Dr. Madan Kataria launched Laughter Yoga as an exercise routine,(combining Yoga breath, Pranayama and laughter) because of its benefits both physiological and psychological. Since its launch in 1995, the Laughter Club has grown to 6000 chapters in 65countries.

World laughter day is May 2, achieving peace through laughter. We wish you a week full of laughter!