Luxury Real Estate Marketing: The Importance of Shifting Paradigms

As a luxury real estate marketing professional who works with foreign buyers, it is important to appreciate cultural differences. Have you ever been in a situation when you thought you were “on the same page” with your client, only to discover that you were actually a world apart? You were looking at and talking about the exact same set of facts, but you both were aligned to a different model of thinking or paradigm that yielded alternative meanings. To bridge the gap in understanding the only answer is a paradigm shift.

It can be an astonishing revelation to discover that other people do not see things in the same way you do and can still be right. The ability to shift paradigms can help you to understand more people and avoid arguments that seem unsolvable. It can also help you to become a better negotiator and more innovative, especially if your competition is prone to being entrenched in the status quo.

Try this experiment:

Look at the wooden boxes in the image above.
Focus on the darker brown square.
Does the dark square appear to be on the right side of the boxes facing right?
Or, does the dark square appear to be on the top surface with the boxes facing left?
Can you switch back and forth by softening your focus?

Shifting paradigms takes practice. But, the rewards are immeasurable. You literally need to think “outside of the box” using this example, to shift your thinking.

The next time you are speaking with someone who sees exactly the same set of facts that you are looking at but is coming up with a completely different interpretation, think of these boxes. Two sides of an argument really can be right sometimes. Take the time to loosen your grip on your fixed way of viewing things and try to see things their way. Your perspective will always be there again when you come back. It doesn’t mean you have to take actions that go against your grain. At the very least your life will become richer because you have learned a “new language” of perception.

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