DIAL IN TO YOUR UNIQUE BRAND SIGNAL

This is part thirteen (B) of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!

Perhaps the biggest challenge for luxury real estate marketing professionals, when it comes to personal branding, is consistently maintaining your true brand signal. It requires factoring out what other people think about you. Marketing is matching the needs and expectations of your target market. But, dialing into your own original signal and staying true to it without imitating others can be a daunting task. You must strike a balance between giving people what they want and expect and delivering that in your own inimitable way. Playing it safe by conforming to what has been tried and already accepted can become a trap if approval of others is what you are seeking. Pleasing yourself is all important. Imitation is a copout.

For the past two weeks, Lil Rounds has not been on her brand signal. You can almost hear the static in her voice. Simon said, “This was, to me, you singing to stay in the competition with a safe song”. In earlier weeks, Lil was an original. Once you have heard her clear, pure signal it is not difficult to sense when she is off signal. Sometimes, though you just have to get off signal to clearly know how to dial back in. It is a matter of fine tuning. This applies in all forms of branding. In the case of American Idol, the contestants get instant feedback from the judges.

But, you can be master the personal branding “dial-in” process yourself without outside judges. Just become sensitive to the way you feel when you are on your true signal and recognize how you feel when you are off signal. Being spot on signal feels great. Everything else does not feel as good.

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