Sunrise  in our backyard in Carpinteria, California

2009 stood out as a year when the meaning of “luxury” itself was dramatically re-examined, re-evaluated and re-defined throughout the world by high net worth consumers and also by the purveyors of luxury goods and services. To be successful in the next decade, as a luxury real estate marketing professional, it is now essential to gain a deep understanding of this shift in mindset that is gaining momentum from material to experiential. 

Perhaps, the root of this important change began in the sixties, when a certain poet, expressed that “the times they are a changing”.  As baby boomers are reaching the peak of their earning and spending years, it isn’t surprising that they have led the way to this awakening of a deeper meaning of luxury.

Recently, while driving down Pacific Coast Highway on a magnificently clear day we listened to Bob Dylan sing one of his classic songs:  May You Stay Forever Young! He articulated for us, in just five words, the most profound wish that we have for ourselves and for others.  It is the wish that represents to us the ultimate luxury:  To maintain the optimism and invincibility of youth throughout our lives.

We wish for you a very Happy New Year. And, may you stay forever young!

 Ron & Alexandra Seigel

 P.S.  We included the Joan Baez version of this song on video here because it is awesome. Here are the lyrics, too.

May God bless and keep you always,
May your wishes all come true,
May you always do for others
And let others do for you.
May you build a ladder to the stars
And climb on every rung,
And may you stay forever young,
Forever young, forever young,
May you stay forever young.

May you grow up to be righteous,
May you grow up to be true,
May you always know the truth
And see the light surrounding you.
May you always be courageous,
Stand upright and be strong,
And may you stay forever young,
Forever young, forever young,
May you stay forever young.

May your hands always be busy,
May your feet always be swift,
May you have a strong foundation
When the winds of changes shift.
May your heart always be joyful,
May your song always be sung,
And may you stay forever young,
Forever young, forever young,
May you stay forever young.

Bob Dylan-released in January 1974, on the Planet Waves Album-

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