The luxury real estate market is a high stakes game. Commissions are high and so are marketing costs. If you want to sell real estate to or for the wealth of the world you must speak their language and understand their mindset. You must become fluent in the Language of Luxury™.
With 20 years of experience as broker/owners of a commercial real estate firm in Beverly Hills, specializing in the entertainment field and high-end retail, the Seigels present a highly entertaining session about what it takes to become the break-away brand in your luxury marketplace or niche. They share many multi-media case studies of luxury personal and team branding including their client's award winning website designs.
Key learning points include:
- How to internationalize your practice "overnight" & reach more foreign buyers for your listings
- Sure-fire ways to maximize social media to generate leads and referrals
- The best use of video in luxury real estate marketing
- Jetsetters: How they think, what they do, where they go, what they buy
- The Millionaire Next Door- what makes them tick
- Luxury listing presentation mastery: The No-Compromise Commission
- The best way to break into the luxury real estate market