Luxury Real Estate Marketing: Things Are Looking Up/Good News from our Clients

As 2011 comes to a close here is some exciting news from some of our clients at Napa Consultants, International:

Mary Lou Castellanos

Congratulations to Mary Lou Castellanos, of Sotheby's for selling the highest priced property listed on the San Francisco MLS in 2011. Situated on one of the largest parcels on San Francisco's "Outer Broadway, also known as the 'Gold  Coast', this treasured landmark combines grand historical architecture with magnificent formal gardens and a backdrop of dazzling San Francisco Bay Views. This grand Tudor revival mansion is known as "The Crown Jewel of Outer Broadway.  The property was offered at $33,900,000

 Yvonne Jaramillo Ahearn

Congratulations to Yvonne Jaramillo Ahearn for winning the Aloha Aina "People's Choice" Award for 2011 from the Honolulu Board of Realtors (award program is sponsored by First Hawaiian Bank and the Honolulu Star-Advertiser).  Yvonne, the broker/owner of Home Shoppe Hawaii, also won this award in 2010.

The Aloha Aina People's Choice Award recognizes REALTORS who have gone "above and beyond" for their clients. All honorees must show the highest ethical standards, extraordinary professionalism and expertise, and dedication to their clients and the communities in which they live and work.

Ten Aloha Aina winners were selected from 436 individual REALTORS nominated and 868 total nominations, from a total membership of over 5000 REALTORS.

  Sharyn & Vicotoria Crown

 Congratulations, to Sharyn & Victoria Crown, Pacific Sotheby's International Realty in San Diego for closing 8 escrows over the Holidays! The Crowns specialize in marketing luxury real estate in San Diego, Mission Hills, Point Loma, Coronado, and Downtown San Diego

Luxury Real Estate Blogging Featured in Arizona Realtors Magazine

Ron and Alexandra are featured in the July issue of Arizona REALTOR® Magazine.Arizona  on luxury real estate blogging.

Follow this link to read the article:

http://www.aaronline.com/azr/2011/july/luxury-real-estate-blogging.aspx

Ron & Alexandra Seigel, Managing Partners of Napa Consultants, International, Speak on Capturing the Lion's Share of Your Market at the LuxuryRealEstate.com Holds Fall Conference in Seattle,

Ron & Alexandra Seigel, Managing Partners of Napa Consultants, International, Speak on Capturing the Lion's Share of Your Market at the LuxuryRealEstate.com Fall Conference in Seattle,

The 15^th Annual Luxury Real Estate Fall Conference was recently held Monday, September 20^th to Wednesday, September 22^nd, at the Four Seasons Seattle. Keynote Speakers were Cliff Burrows, President, Starbucks USA, and Stuart Silk, Stuart Silk Architects. 

The Conference was hosted by John Brian Losh, Chairman and CEO of Luxury Real Estate, (LuxuryRealEstate.com and Who’s Who of Luxury Real Estate), a membership-driven luxury brokerage assemblage based in Seattle, Washington. The network includes the most prominent global luxury brokers and meets three times each year, nationally and internationally, to discuss current real estate trends.

The recent conference in Seattle covered multiple topics of great interest to those who serve the high net-worth demographic. An ongoing theme, covered at each of the conferences, is the state of the luxury market around the world. In addition, discussions focused on the effective use of social media marketing, catering to an international clientele, vacation rental best practices and many more. Featured speaker Cliff Burrows, President of Starbucks Coffee, USA, gave an inspirational talk about transforming the company over the past 2 years. A topic that resonated with several in the room.



LuxuryRealEstate.com Holds Event in South Beach, Honors Joan Thomson

The 8^th Annual Luxury Real Estate Spring Retreat was recently held Tuesday, May 4^th to Friday, May 7^th, at the Ritz-Carlton, South Beach. Keynote Speakers were Katrina Campins, Owner/Broker of the Campins Company, LLC and star of the first season of The Apprentice; Joe McAuliffe of Metamorphosis Consulting and Liz Christoffersen, owner of Empower Consulting Group.

The Conference was hosted by John Brian Losh, Chairman and CEO of Luxury Real Estate, (LuxuryRealEstate.com and Who’s Who of Luxury Real Estate), a membership-driven luxury brokerage assemblage based in Seattle, Washington. The network includes the most prominent global luxury brokers and meets three times each year, nationally and internationally, to discuss current real estate trends.

The recent event in South Beach covered multiple topics of great interest to those who serve the high net-worth demographic. An ongoing theme, covered at each of the conferences, is the state of the luxury market around the world. In addition, there were several discussions and break out sessions that focused on next generation real estate, how to differentiate your brand from your competition, ways to integrate social media and sales, how to use marketing, publicity and advertising to brand yourself and grow business, ways to grow your relocation business and financial strategies that will help double your business. Other distinguished partners and members hosted break out sessions: Jeff Bretherton, Ben Moss, Ron & Alexandra Seigel, Silvana Malpelli, and Jacky Teplitzky.

The highlight of the event was the Thursday night dinner with Featured Speaker Katrina Campins and the Awards Presentation, honoring the career of Joan Thomson with the Lifetime Achievement Award. This prestigious award is given twice annually to the Luxury Real Estate member who has set an example for the real estate industry and displayed excellence throughout their career. Joan Thomson has grown Waterfront Properties and Club Communities to become a dominant Florida luxury real estate firm through generous teaching, infectious learning and solid leadership.

About LuxuryRealEstate.com

LuxuryRealEstate.com, a 2009 Webby Award Honoree, has been voted ‘Best of the Web’ by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal and has been ranked ‘Best Website’ by consumers according to surveys by the Luxury Institute. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet, consistently driving more traffic to member websites and generating more qualified inquiries than any other website. LuxuryRealEstate.com has several times more $1,000,000+ content of any near-peer.

Also known in the industry as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. Members sell homes for record prices and handle transactions of incredible complexity and magnitude with complete discretion. Every member is carefully selected by CEO/Publisher John Brian Losh, one of REALTOR Magazine’s 25 Most Influential People in Real Estate and broker of fine properties and estates through his Seattle-based brokerage firm, Ewing & Clark, Inc.



Napa Consultants, Int'l Partners with Luxury Home Magazine to Expand the Language of Luxury Community

Santa Barbara, CA – February 24 2010—Napa Consultants, International, a luxury real estate branding and marketing firm, announces a media partnership with Luxury Home Magazine to expand Language of Luxury (LOL),  the fastest growing  online international luxury real estate professional networking community, founded in 2008 by Ron and Alexandra Seigel, managing partners of the firm.

LOL is both a professional networking community and a learning community where you can learn from your peers, industry luminaries and also keep up with luxury news from around the world. “The purpose of  Language of luxury, according to the Seigels, is to help you attract and better serve more high net worth clients. The LOL slogan is, Get Fluent. Get Affluent!”

“We are delighted to partner with Luxury Home Magazine.  We admire their market specific publications that showcase local listings of some of the most successful luxury real estate marketing professionals in the United States”, says the Seigels. “We appreciate their interest in helping us grow the Language of Luxury Community”.

According to Brad Taylor, CEO/ President at Luxury Home Magazine - Sunshine Publications, Inc.,”Napa Consultants, International is 100% on track moving into 2011 in all that they do!”

Other LOL media partners include: The Wall Street Journal, Who’s Who In Luxury Real Estate (LuxuryRealEstate.com), Unique Homes Magazine, and duPont Register, OPP (Oversees Property Professionals-UK), Luxe-Mag.com (Paris), and Luxury-Insider.com, (the #1 online luxury magazine in Asia).  

About LOL: Language of Luxury (LOL) is the only luxury real estate professional networking community that unites members across multiple social networking platforms through a Resource & Media Center, LanguageOfLuxury.com, and is also open to all luxury real estate marketing professionals, worldwide.

Join LOL-- Watch the Intro Video: 

Subscribe to the LOL Blog:  

About Napa Consultants, International: At Napa Consultants, International we help real estate professionals out-think (not out-spend) their competition and become the "breakaway" brand in their marketplace. With a 20 year background as broker/owners of a commercial real estate firm in Beverly Hills, CA, our expertise is providing strategic insight, creative instinct, and artistic flair to those professionals who are interested in gaining or sustaining market leadership in their area or niche. Our services include Personal and Company Branding and Website Design for the luxury real estate professionals.

Watch these Videos: Personal Branding & Company Branding Case Studies:

About Luxury Homes Magazine:  Luxury Home Magazine® is the leader in the market specific presentation of luxury homes and the luxury lifestyle. We are devoted to presenting the highest quality homes, goods and services available to our readers. Our publication is an oversized "Coffee Table Magazine" featuring beautiful photography of exceptional homes in the most coveted locations. We utilize highly effective methods of targeted delivery to connect the wealthiest and most affluent buyers and sellers of luxury real estate.

Visit Luxury Home Magazine Online