| Personal Branding for High Volume Real Estate Practices |
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| Click On the Image Above to View the Website |
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The professionalism and creativity of the marketing materials designed by Napa Consultants have never before been seen in my San Francisco marketplace. If you want to create a more Wall Street image or be a major stand out in your marketplace, Napa Consultants will take you there
Mary Lou Castellanos-- Sotheby's San Francisco |
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Ron and Alexandra Seigel have been great to work with in helping me with the branding of my business image. They have taken so much time with me, getting to know who I am and what makes me unique in order to make my collateral material successful and personalized. They are very creative, artistic and extremely knowledgeable. Ron and Alexandra are a sheer pleasure to know and have as my personal coaches. I've experienced other forms of coaching before, but this by far, was the best investment I have made in my business.
Rhonda Alderman, #1 Independent Agent (Sonoma County)
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| 9" X 18" Tri-fold Brochure (Outside) |
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“My personal branding materials and marketing strategies have set me apart from all other luxury agents in Napa Valley. Since working with Napa Consultants I have won each and every listing opportunity over the last year, because I am perceived as the one who can get the job done with the most marketing savvy. And, I have achieved the income level of my dreams."
Cyntha Turnbow, Realtor-Prudential California Realty |
We have received more than promised since working with you. We don't know where we would be without the two of you. Both of you have been responsible for taking us from average agents up to a whole new level, both business wise and mentally.
--Sharyn & Victoria Crown GMAC San Diego
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| The Power of Creating Your Own Personal Brand
A Personal Brand is a means to instantly let people know what you stand for, what is important to you, what value you have to offer in a business context, and also how you are distinct from your competition. It describes the total experience of having a relationship with you. Essentially, a personal brand is a shortcut to establish trust in a business relationship, the kind of trust that only happens when two people believe there is a direct connection between their value systems.
People like to do business with people like themselves or the type of people they would like to become. Why? Because it feels good to connect with people with whom we “click” or resonate, those individuals who are on our wavelength. We naturally gravitate to and trust those who can produce an emotional impact that echoes our own core values and aspirations.
We all live in an over-advertised world where we are exposed to thousands of messages each day. A Personal Brand can break through the clutter and differentiate YOU in a crowded market. As Tom Peters says, “Be Distinct or Be Extinct !” The easier you make it for people to grasp your core identity and the personal benefit they will derive from doing business with you, the faster you can establish new relationships and increase business.
Creating a Personal Brand accelerates business development because it quickens the process of building trust and helps you focus your time and energy exclusively on customers or clients for whom you are a match. It also sparks off a chain reaction of the most powerful form of marketing, word-of-mouth, which reduces the cost of traditional advertising. |
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