Aug 2007 The Key to Building a High Volume Luxury Real Estate Practice
How many times have you heard the phrase "knowledge is power"? In the field of luxury real estate, we say, specialized knowledge is power, earning power!
Building a high volume luxury real estate practice begins by acquiring specialized knowledge. Mastery of the fundamentals of real estate sales, negotiation skills and personal integrity is merely the price of admission to the luxury arena. The key to becoming the standout in your market area comes down to your ability to connect easily and rapidly with wealthy individuals. You need to speak their language and comfortably converse on topics that interest them. That is where specialized knowledge converts to earning power.
Whether you grew up with a Krispy Kreme Donut store in your neighborhood or you just tasted a delicious, original hot glazed Krispy Kreme donut for the first time you may be surprised to know that the company has been around for over 70 years!It all started in the late thirties. With steady growth it was sold to Beatrice Foods and later was bought back by a group of franchisees. Then, suddenly in 2000, Krispy Kreme went public, became a modern American icon and an international BREAKAWAY BRAND!
March 2007 Fractional Ownership in Luxury Second Homes: The New Hot Trend for Baby Boomers Creates Opportunities for Lenders
Fractional ownership in the luxury second home market is going mainstream, especially in the most sought-after vacation destinations around the world. This represents an expanded home loan market servicing both developers and consumers and an extraordinary opportunity for top tier lenders to increase their volume of business.
November 2006 Relationships: The More People You Know the More Money You Make
Those market leading loan originators who have a competent high-powered team of assistants will tell you that the majority of their time on the job involves attracting, developing or cultivating new relationships. Their secret about relationships is “the more people they know, the more money they make”. It’s Not Just Who You Know.It’s How Many You Know.
October 2006 How to Achieve Market Leadership in a Cooling Market
With interest rates up and the housing market slowing down, this is the best time ever to catch your competition off-guard, and secure the leadership position in your marketplace. Many of those at the top are more vulnerable in tougher market conditions because they are either complacent or they are not responding quickly enough to the new reality.
