In our last two articles series, “Avoiding the High Cost of Mindlessness” and “The Inner Game of Real Estate” we explored the advantages of achieving a state of relaxed focused concentration in your real estate practice. The primary advantage, besides how great it makes you feel, is increasing the probability of manifesting your intentions. Here is another piece of the puzzle that may be of help to you. It certainly has been impactful for us: Sealing Energy Leaks!
One of the components of our strategic branding consulting practice is advising real estate companies on recruiting agents. The central idea here is to become so certain of your firm’s “brand signal” that you attract more like minded agents that are naturally on your brand’s wavelength.
Hiring agents based on their track record of high sales volume alone or recognizing them as rising stars does not necessarily insure that they are on your company’s brand signal. The right fit is someone who shares the same core values as you. If they act like prima donnas or cut corners on ethical matters, for example, they can suck the energy right out of your company.
That is why it is of paramount importance that you clearly articulate and broadcast your brand signal to potential recruits. That way you can prevent energy leaks.
Your current roster of agents must also get the message about your brand signal. It must be made loud and clear to them as well, because you may need to let go of some agents to seal an energy leak.
On a personal level, you must seal you own energy leaks. Otherwise, they will weaken your personal power to realize your intentions. Sometimes the best thing you can do to expand your real estate practice is to “fire” energy draining clients.
We recently sealed two energy leaks once we recognized how they were diluting the power of our own intentionality. One was cutting our cable TV, which freed up quite a bit of our time and energy. Now, we are much more deliberate about what we select as entertainment and also about how frequently we watch.
Our other sealed leak is abstaining from energy-draining discussions or news articles about politics. It is not that we have buried our heads in the sand. We do want to know what is going on. But, as soon as current events begin to distract us from our primary purpose of growing our business and enjoying our lives we practice the art of sealing the energy leak simply by changing the subject to energy-giving topics.
What energy leaks have you identified? What actions have you taken to seal them?