Let’s dispel the mystery of marketing luxury real estate. The truth about marketing is pricing the home right. Then showing it off in the best light. That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them.
The real marketing challenge is getting the listing in the first place. That means marketing you. It is doing what it takes to achieve top of mind status. You, the brand, has to come to mind more frequently than anyone else. It also means doing what it takes to facilitate word of mouth advertising. And of course, you have to live up to your promise of value.
That way, they will be chasing you, not the other way around.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.