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Luxury Real Estate Branding: Provenance As A Brand Characteristic »
Tuesday
Sep162014

Real Estate Marketing Tip: How to Find the UnderServed Market Niche #1

Whenever we write about finding an under served market niche, we get comments of how hard it is to find that niche.  It can take considerable research and time to find the uncontested niche in your marketplace.  Real estate marketing professionals often assume that someone dominates a niche based on hearsay.  However, if you delve deeper you will often find that what you assumed is not necessarily true. 

There is an abundance of cookbooks available on every subject. If you were looking for an under served market niche in the cookbook-publishing world, you would be hard pressed to find a topic that doesn’t already exist.

Yesterday, while browsing through Williams-Sonoma, Ron noticed that Ina Garten, aka, the Barefoot Contessa, has a new book coming out.  It is called, Make It Ahead.  Ms. Garten identified an important need in our time-starved world: having recipes that can be made ahead of time.

This is an excerpt from the book cover, If you've ever found yourself stuck in front of the stove at your own party, scrambling to get everything to the table at just the right moment, Ina is here to let you in on her secrets! Thanks to twenty years of running a specialty food store and fifteen years writing cookbooks, she has learned exactly which dishes you can prep, assemble, or cook ahead of time The need to have recipes for making food ahead of time represented an under served market niche, which Ina brilliantly recognized and filled.

Clue# 1: Check your assumptions as to whether or not the perceived market leader is truly serving their niche well.  You may be surprised.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 

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