A HIGHLY EFFECTIVE STRATEGY TO BUILD A HIGH NET WORTH CLIENTELE
By Ron & Alexandra Seigel, Partners - Napa Consultants, International
For home loan consultants who are interested in building a high net worth clientele and cultivating relationships with luxury real estate agents as referral sources here is a sure-fire, win-win strategy: 1) Identify the top 10 luxury agents in your marketplace. 2) Then, go to www.Unique GlobalEstates.com and be the first to nominate them as Luxury Ambassadors to your local marketplace.
Unique Global Estates (UGE) is the world’s largest showcase for multi-million dollar estates, including privately marketed homes. Over the past ten years, UGE has steadily gained a well deserved reputation as the “gold standard” in luxury real estate search. The website, which features over 50,000 listings priced in excess of $US 1 million from 85 countries, has just launched a new program that matches high net worth consumers who visit the site with the top 10 luxury agents (Luxury Ambassadors) in hundreds of local markets.
Like the highest ranking websites that appear in a Google search, Luxury Ambassadors’ property listings are displayed at the top of the consumers’ search result page along with the agent’s banner ads. Unlike Google, who uses a complicated system to determine rankings and displays ads from the highest bidders, these coveted positions on Unique Global Estates’ search pages are reserved exclusively for UGE L uxury Ambassadors.
Nominating a UGE Luxury Ambassador
The UGE Luxury Ambassador program is by nomination only. Only ten luxury real estate professionals in each market area will be awarded the UGE Luxury Ambassador designation. Nominations are made solely by individual lenders, financial institutions, title and escrow companies, and Unique Global Estates affiliates, all of whom have direct knowledge of their local luxury real estate arena. Nominees are rigorously prescreened for competence, integrity, superior local market knowledge and world class service.
By helping Unique Global Estates to identify the best and the brightest luxury agents in your area, those who are deserving of this kind of recognition, you will be contributing significantly to the agents’ stature in the marketplace. This can provide just the currency you need to develop a new referral-based relationship with these agents or strengthen existing relationships, especially if your competition has not yet discovered the UGE Luxury Ambassador program.
Benefits to Luxury Agents
In this cooling market home sellers are looking for the most qualified luxury agents to list their property. Global exposure of their listings on the internet is paramount. Whereas, all agents can list their $US 1 million plus listing on Unique Global Estates for free, only Luxury Ambassadors can demonstrate (at a listing presentation) that their client’s listing come up first when consumers search in their area.
The name of the game in internet search comes down to reaching the consumers ahead of your competition. All agents who post their listings on Unique Global Estates are automatically included on the site’s Directory of Luxury Agents. However, when consumers search the directory to find a local expert the Luxury Ambassadors all show up first on the list. Plus, their banner ads rotate at the top of the directory’s search result page on each unique page view.
Ranking first in displayed listings as well as in the Directory of Luxury Agents on the industry’s premier global luxury real estate search site represents a tremendous competitive advantage for agents. Many sellers are now insisting that their homes get maximum exposure on this site and also that their agents can easily be found by consumers.
Additional Benefits to Lenders
There is more to this relationship building strategy for lenders: Sponsor a Luxury Ambassador and share the agent’s personal page on the site. It will help you attract more affluent clients.
Each UGE Luxury Ambassador is offered a full interactive biography page on the site. From here consumers can communicate directly with the agent via email or telephone, directly link to each of the agents’ listings, link to the agent’s website, newsletters, and also view other marketing materials such as the agent’s videos. Consumers land on the Luxury Ambassadors’ bio page when they click on the agent’s banner ad or when they seek details about the agent through the directory. When a lender co-markets with a Luxury Ambassador they split the page. The same forms of contact information, links and additional media options are available to the lender as well.
The luxury real estate arena is an exciting segment in the real estate market. In a cooling market the best properties in the best locations still find buyers. It is advantageous to be the lender of choice where the deals are happening. To stay abreast of the trends UGE offers a very informative Luxury Market Watch newsletter. It also features a Luxury Destination Magazine, an e-zine that covers the most exciting luxury destinations in the world.
Being closely associated with the top ten luxury agents in your marketplace can help you build a high net worth clientele. If this is your target market, follow this simple strategy. Become good friends with the top ten luxury agents in your area. Nominating them as UGE Ambassadors and co-marketing with them on the UGE site can help pave the way.