By Ron & Alexandra Seigel, Partners--Napa Consultants, International
How to Attract International Buyers Through Your Blog
Writing a luxury real estate marketing blog is a great way to attract international buyers as clients. The rewards can be spectacular if your content is original and you offer extraordinary value to your readers.
When you blog you become a researcher, a reporter and a syndicated columnist. You must develop a unique voice that is in a class unto itself. You need a special bent, a distinct perspective that is compelling enough to attract readers who follow your blog from one post to the next.
You may have heard about the Russian billionaire who paid the record sum of 752 million dollars for Villa Leopolda. According to the media, Villa Leopolda is one of the most magnificent mansions in the world. It is located on the French Riviera. This event was reported repeatedly on blogs and other media throughout the world.
But, there is nothing original in the news story itself. If your reader already has heard the news before reading your post it is no longer news. That is why your unique slant on the story is so important. Here are two ways to attract international buyers as clients through blogging:
- Focused Research. With some focused research you can also offer your blog readers more insight than your competitor who may be covering the same story in their blog.
- Become Fluent in Cultural Preferences. You do not necessarily need to speak Russian, in this case. But, it does help to become fluent in their cultural preferences. You need to familiarize yourself with the Russian character and the Russian viewpoint, so that you can establish a bond with your new clients and your blog readers.
To attract international buyers through your blog is it is essential to learn more about the cultural background of your clients. That is, if you want to easily connect with your audience. This is a sure way to earn their trust and the big commissions associated with major international luxury real estate transactions.