Founded in 1999, Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace or a niche therein. The company headquarters are now located in Santa Barbara, California.

Ron & Alexandra Seigel are the Community Founders of the Language of Luxury (LOL), The Language of Luxury Blog is the most widely read luxury real estate marketing and branding blog on the Internet. The Seigels are the only authors syndicated on the websites of every major luxury real estate publisher in the US including: Unique Homes Magazine, duPont register, LuxuryRealEstate.com, Ocean Homes Magazine, and Luxury Home Magazine. With media partners that also include the Wall Street Journal, LOL groups on Linked In, Facebook, Proxio and other channels together comprise one of the largest luxury real estate professional communities on social media today.

Prior to founding Napa Consultants, International, the Seigels owned and managed a commercial real estate firm in Beverly Hills providing brokerage services for over 20 years. In addition to marketing multi-million dollar office buildings and retail centers, they offered corporate relocation services to such entertainment companies as Zomba (Jive) Recording Corporation, which was the world's largest independent music company. The Seigels also owned an executive coaching firm and presented over 100 weekend seminars nationwide on teamwork in relationships. The course was accredited through the University of California at Berkeley and the University of San Francisco as continuing education. It was filled exclusively by word-of-mouth marketing and from several appearances on radio & TV talk shows. Alexandra has a dual Master's Degree in Slavic Languages and Literature from USC. Ron graduated from California State University at Northridge with a BA in Sociology.